Driven by excellence, focused on strategies for the longer term.

This is the crux of who we are. It is an articulation of precision in purpose, from the Firm’s beginnings to where we are today. Our collective eye is unerringly trained on tomorrow.

Deep sectoral expertise across services and industries.

Our insistence on strategic advisory exacts an in-depth understanding of and involvement with our clients’ businesses and industries. We engage not just individual businesses, but also contribute to the country’s legal and regulatory frameworks.

Personal commitment supported by experience and grit.

We commit early. We pull together internally for greater support. Every effort is sincere, every individual deeply dedicated to their task, their role, to the Firm.

Our undertakings for long-term impact are an organic extension of our purpose.

They are to employ our deep knowledge of the law beyond the business, the transaction, the deal. To use the opportunities and skills we possess, to reflect on the culture we’re creating. Individually and collectively, these are our efforts to help shape the thinking of our future generations, and arm them with strategies for true, sustainable growth.

Knowledge-sharing is intrinsic to equity and inclusivity.

This is a repository of thought leadership, deep insights and strong viewpoints, legal and other news and events and how they impact the industry and our clients.

Relevance is critical to growth. It necessitates a firm that is dynamic and responsive.

Amplifying intrinsic talent, sharpening skills, expanding knowledge, is vital to leading. It defines every aspect of how our firm functions and transacts. This is how we create new benchmarks and set industry standards.

  • Connect
Jul 28, 2023

TRAI Directs Access Providers to Deploy Artificial Intelligence and Machine Learning Based System for UCC Detection

With a view to detect, identify and act against senders of commercial communication who are not registered in accordance with the TCCCPR, TRAI has by way of the Directions F. No. RG-25/(6)/2022-QoS dated June 13, 2023 (‘Detect System Directions’) mandated access providers to deploy artificial intelligence and machine learning based unsolicited commercial communication (‘UCC’) detect system (‘System’). As per these Detect System Directions, the System to be deployed for detecting UCC should be capable of: (i) evolving constantly to deal with new signatures, patterns and techniques used by UCC senders; (ii) reputation-based analysis of the message sender; and (iii) sharing intelligence with other access providers using distributed ledger technology platform. Access providers are required to comply with the Detect System Directions and submit a compliance report within 30 days from the issuance of the Detect System Directions.

TAGS

SHARE

Subscribe

DISCLAIMER

These are the views and opinions of the author(s) and do not necessarily reflect the views of the Firm. This article is intended for general information only and does not constitute legal or other advice and you acknowledge that there is no relationship (implied, legal or fiduciary) between you and the author/AZB. AZB does not claim that the article's content or information is accurate, correct or complete, and disclaims all liability for any loss or damage caused through error or omission.

RELATED READING

Inter Alia

Master Direction on Treatment of Wilful Defaulters and Large Defaulters

Oct 30, 2024 | Banking & Finance
Inter Alia

Karnataka Revises Duration for Obtaining Gratuity Insurance Policy

Oct 30, 2024 | Employment Labour & Benefits
Inter Alia

Delhi High Court Affirms Power of Indian Courts to Injunct Foreign Proceedings That Threaten Arbitral Process

Oct 30, 2024 | Dispute Resolution