Directives Regarding Measures to Curb Misuse of Headers and Content Templates for Making Commercial Communication

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Oct 30, 2024

Directives Regarding Measures to Curb Misuse of Headers and Content Templates for Making Commercial Communication

TRAI by way of Notification dated August 20, 2024, read with Notification dated August 30, 2024, has mandated all access service providers to, among others, ensure the following:

i. migrate telemarketing calls starting with 140 series to online Distributed Ledger Technology (‘DLT’) platform by September 30, 2024;

ii. not to transmit messages containing URLs, APKs, OTT links, or call back numbers which are not whitelisted by the senders with effect from October 1, 2024;

iii. trail of all messages from senders to recipients must be traceable from November 1, 2024;

iv. content templates registered under the wrong category should be blacklisted, and repeated offenses should lead to a one-month suspension of the sender’s services; and

v. single content template cannot be linked to multiple headers.

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